Bake & Wake
Turkey Rub

For Zulu’s 2017 Holiday Card, we partnered with Toronto’s First Spice Mixing Company to create Bake & Wake, a caffeinated turkey rub, because too much Turkey makes you sleepy. To promote the spice, we created a 15 minute video of a masseuse applying the rub onto an organic bird. The bizarre stunt got us featured in Little Black Book and Adweek.
 

Credits:
Copywriter: Dylan Verwey // Art Director: Manali Kulkarni // Designer: Jack Curtis // CCO/CD: Zak Mroueh