ParticipACTION
Everything gets better when you get active.

ParticipACTION is a non-profit that has been getting Canadians to sit less and move more since the 1970s. As part of our latest brand platform work we reminded Canadians that Everything Gets Better When You Get Active. We let Canadians know whenever and wherever we could that there are so many more benefits to being active other than just weight loss. A series of TV, OOH, and digital executions showed in a fun, fresh, and vibrant way, that physical activity can help make so many things “better” like sleep, love, and even poop.

Sex Better

For Valentine’s Day we created a series of posters and social for how physical activity can vastly improve your sex life.