ParticipACTION
Everything gets better when you get active

ParticipACTION is a non-profit that has been getting Canadians to sit less and move more since the 1970s. As part of our latest brand platform work we reminded Canadians that Everything Gets Better When You Get Active. We let Canadians know whenever and wherever we could that there are so many more benefits to being active other than just weight loss. A series of TV, OOH, and digital executions showed in a fun, fresh, and vibrant way, that physical activity can help make so many things “better” like sleep, focus, and even poop.

Notable Wins:
Muse Awards Platinum x 2
Shopper Innovation Awards Bronze
CMA Bronze
ADCC Awards Shortlist x 2
Graphis Poster Annual Silver

Sex Better

For Valentine’s Day we created a series of posters, social and radio for how physical activity can vastly improve your sex life.

Credits:
Art Director: Manali Kulkarni // Writer: Dylan Verwey // Design Director: Ryan Booth // Creative Directors: Catherine Allen, Ian Simpson, Jon Webber, Marcelo Mariano // CCO: Zak Mroueh