Luxury advertising is the ultimate superficial category, pretty things, and pretty people. For luxury appliances it’s no different. Every brand says the same thing. To break through in this crowded, superficial category, we needed to add substance. So we created the Fine Dining Redefined content series featuring prominent Canadian-based chefs. The series was widely watched by it’s very niche target.

Each episode illustrated how the world of fine dining is evolving. Cultures around the world are bringing new dishes and traditions to the table. With help from the Jenn-Air® suite of appliances, host and Culinary Director of Buca,  Rob Gentile, teamed up with distinguished guest chefs to guide Canadians through some of the lesser-known fine dining cultures of Mexico, Japan and Thailand. Guest chefs included:
· Angus An, Chef and Owner, Maenam – Episode 1: Thai Royal Court
· Elia Herrera, Executive Chef, Los Colibris – Episode 2: Modern Mexican
· Michael Acero, Chef de Cuisine, Miku – Episode 3: Japanese Kaiseki

Directed by Edward Pond.

Harlequin romance novels offer us some much needed escape from our busy lives, we created a series of videos to showcase this. The videos won Bronze in the "Digital: Online Film Campaign" category at the 2016 Marketing Awards. The campaign was also featured in Applied Arts.

To increase Centennial College's enrolment we created a campaign to show-off their variety of programs. Shot by Matt Barnes.